If you own a local retail store or local service
business where customers come into your office or
shop, you're going to love this report. I'm going
to show you how to maximize your current customer
base and improve sales by using NON-spam email.
Your business doesn't need a website to do what
I'm going to show you here. This method is so simple,
but overlooked by most local business owners, that
when I explain this simple system to you, you'll be
kicking yourself that you didn't think of it sooner.
Best of all, you can start using this system TODAY.
If you're running a local business of any kind:
cleaners
pet supply shop
hair salon
grocery store
lawn service
window washer
ice cream shop
dentist
personal trainer, etc...
...you should be using email RIGHT NOW to increase
your profits.
Let's say you own a local hair salon, for example.
Obviously no one is going to go on the Internet
looking for a hair stylist. People will not type
the words "hair salons" in a search engine to find
a local hair salon. So what you should do is
maximize the income potential of every local customer
that does frequent your establishment.
Here's what you do: When a customer is paying for
their service and they come to your register, make
sure you collect their contact information. You want
to get their first name, last name and email address
logged into your database. I'm sure next to your
cash register you have a computer where you could
easily enter this information. If you don't have a
computer next to your cash register...GET ONE!
Or you could simply write down this information on
a sheet of paper to be transferred to your database
later on. If the concept of a database seems to
complex, just enter the information about each
customer in a simple text file. The text file should
look like this:
"EMAIL","FIRST NAME","LAST NAME"
"EMAIL","FIRST NAME","LAST NAME"
.
.
.
"EMAIL","FIRST NAME","LAST NAME"
That's it! If someone asks you what you need this
information for, tell them it's for your "preferred
customer list" to tell them about specials being
offered at your establishment before the general
public hears about them.
Don't say "mailing list." No one wants to be on
some old, impersonal, stuffy "mailing list." But
a "preferred customer list" sounds more valuable.
Which would you rather be on? I think it's pretty
obvious.
Do this for EVERY customer that comes through and
leaves your doors. What you'll notice is that after
doing this for a month, you should have a few
hundred or a few thousand email addresses of
customers. Now that you have their email address
and name, you can contact these people as often
as you like by email for FREE. Instead of sending
postcards, letters or paying someone to call past
customers about new products/services or specials
that you offer.
You can simply send them a small email notice FREE!
This is NOT spamming. These people have given you
permission to email them. After all, they voluntarily
gave you their email address. They have used the
products or services of your shop. They love what
you sell. Yes, they will be happy to hear from you
by email. They will consider this EXCELLENT customer
service interaction.
So what you do next is whenever you have a new
product, service or special you want to announce
- first hit your "preferred customer" list with
and email announcement. This should help you
generate some quick cash for your business.
About the Author
Christopher Sewell enjoys showing beginners how to
build a successful business online. Want MORE
valuable tips on how to build a successful online
business, or tips on how your local retail store
can use the Internet to increase profits - download
Chris's FREE 24-page training guide today at
http//www.beginnersguidetoecommerce.com/