The tourism and hospitality industries have traditionally been confronted with the issue of attracting and retaining suitably qualified personnel, which has created a shortage of employees for many businesses within the sector. The availability of high quality employees has been recognised worldwide as the prime means for businesses in all industries to add value and gain competitive advantage in organisations and the marketplace. In response to this, Government and private institutions have created strategies, such as the New Zealand Tourism Workforce Strategy, to not only increase the appeal of the industry itself to potential employees, but to create logical pathways for those entering the industry, from education to career progression.