The Secret Of Selling To Over 50's Grandparents


An unwanted house guest arrived at our place a few weeks back and despite my best efforts to ignore him, he seems to be hanging around way too long. Rumour has it he may even stick around forever.

I hope not. Few house guests have been such a pain, popping up out of the blue, putting the kybosh on everyday activities. Believe me, when Arthur rears his ugly head in the kitchen it's impossible to even prepare a meal, let alone open a bottle of nicely chilled wine without him spoiling everything.

I sought expert advice of course, on how to get rid. The doctor simply shrugged. "Take an anti- inflammatory" She counseled, poking her finger around the fleshy bit between my wrist and thumb, whilst I tried to scrape myself off the ceiling. "Just a touch of Osteoarthritis". She looked at me like it was, after all, only to be expected.

"Arthritis? Just a touch of Arthur? What