Lavazza Coffee, like so many European coffee companies, has a rich history of quality, innovation and pride in their product. In 1885, young Luigi Lavazza moved to Turin with just a few coins in his pocket. He worked at manual labor, factory jobs and also clerked in stores while attending business school at night.
Nine years later he bought a small grocery store for $20 and officially started Lavazza in 1895 next year with his cousin, Pericle Forno. In an effort to improve their coffee even more, the men began to roast their own beans and the rest is history. Today, over 75% of coffee lovers in Italy drink Lavazza.
Lavazza coffees are lightly roasted in order to bring out all the nuances of the bean