Shopping for wine on the Internet is a lot different than shopping for wine at a brick and mortar wine shop; Wine, after all, isn't like a book or CD. Holding a bottle, inspecting its label, you just can't replicate that experience inside a browser window. The fact is that even though it is not the same as being at a wine shop in person, buying wine online has many advantages.
The ability to do comparison shopping is unbeatable. With search engines like Wine-searcher.com and of course Google, you no longer have to go to the wine; the wine will come to you. Cross referencing the latest wine reviews and scores and top recommendations is delightfully easy, and particularly enjoyable when you can do it at home in your bathrobe on a Saturday morning.
The ability to buy wine online from wine merchants who sell via a website is a good example of how the Internet can be of great benefit to both the wine merchants and the consumer who decides they want to buy wine online.
All online web merchants are not created equal. Certain things separate the top wine merchant