The Online Wine Merchant and the New Wine Buying Public
The Internet has been useful for a lot of things: most useful of all, probably, in terms of making a wide range of choice and information available to a buying public that wants to find things out about the items it is interested in purchasing. The online wine merchant is one of the greatest examples of this kind of new found freedom of information. Wine, which has always been a consumable that requires a degree of knowledge on the part of its consumer, has been freed for the buying public in ways it was never able to show before the advent of the World Wide Web and its boundless possibilities for conveying and storing information?