A lot of companies involved in digital signage spend a great deal of time and energy on finding new ways for digital signs to be used for business purposes, and now more than ever we are starting to see them pop up in our lives in a variety of different ways. Many businesses even have custom-made solutions created because, after all, no two businesses are the same, but there are some basic cookie cutter molds, if you will, that creative solutions can be presented at cost effective prices. And because all are customizable and often internet based, you can then manipulate the data feeds to serve your purposes.
Here are 5 different types of digital signs that are commonly being used by modern businesses.
1. LED Tickers
LED tickers are one of the first ways people recognized this technology appearing in our lives, and while they are still often used in the same manner they have always been used, to display stock prices, sports scores, or news feeds, they can now be used to present pretty much any type of information. The great thing about an LED Ticker is what this type of digital display instantly contributes to your business atmosphere, which is why they are one of the first ideas that come to mind for business schools, banks, sports bars, or any other type of organization that deals with numbers.
And to top it all off, today's LED tickers come with a wide range of colors and graphic complexity, and they are often sold by the foot, allowing you to stretch them across any distance in any shape you choose. A very simple display style that offers a complex range of options.
2. Basic Digital Signage
Of course, there are a wide range of uses for basic digital signage as well, and if that term seems confusing, just consider digital billboards without the interactive capabilities classified as basic. These can be hung on any wall or put in any location and used for a wide variety of purposes.
Some restaurants use them to set up digital menu boards. Other businesses find them a nice solution for aesthetics, and they can create moving pictures or even streaming video feeds. Many others have found they can sell advertising space at a premium, and schools and universities use them to effectively communicate with faculty and staff. The possibilities really end at the edge of the imagination.
3. Wayfinding Displays
A use for digital signs that is growing in popularity is map-based wayfinding displays. These are great for businesses or organizations that cover a large area, like hospitals, universities, and hotels. An interactive wayfinding display allows people to get directions directly where they are going, and whoever controls the map can remove entire paths when they are cut off by construction or some other reason, and the program will give the next best directions. A very effective solution for human resource management.
4. Donor Recognition Boards
Another great resource for universities, which have really embraced digital technology, is the concept of donor recognition boards. These types of displays offer any organization a captivating way to recognize those who make the types of contributions that keep them on their feet, and they can also be used to recognize people who have taken part in a large project. Typically, users can hone in on any specific donor's photograph and find out how they contributed and other facts about them.
5. Virtual Concierge
One more great use of digital technology is the virtual concierge, a great tool for any business in the hospitality industry. This offers a way to greet clients and partners and then deliver any information needed as they enter your business. They are usually interactive, so the visitor can guide themselves, figure out what they need to do and where they need to go, and then get their directions. All this with no unnecessary employee time wasted.