Since its establishment in 1881, Seiko Corporation has continuously built a reputation for precision, reliability and excellence in advancing technology. In 1924 the brand name Seiko was introduced. By contrast Citizen started life
as the Shokosha Watch Research Laboratory in 1918, adopting the Citizen name in 1930. The entire watch production of these two horological giants was mechanical until the 1960s, when work was begun on an electronic watch (Seiko marketed the worlds first analogue quartz watch, the Seiko Astron, in 1969).
Their brands include Seiko, Pulsar and Lorus watches and Seiko clocks. The range includes Seiko electronic reference products - dictionaries,
spellcheckers and thesauruses using the Oxford University Press database - and Seiko guitar tuners and metronomes.
However, their core business is watches and clocks and this highly regarded Japanese company have expanded significantly in recent years.
Seiko seem to follow the same philosophy with their basic mechanicals as Toyota do with the Corolla-simple and conventional, but well-designed, affordable, efficient, longlasting and easily-repairable. And like the Corolla, and possibly for the same reasons, theres millions of them around.
The finishes on Seiko watches are applied with the most sophisticated, technically advanced plating process in the industry. The result is finishes that are as durable as they are beautiful.
The Seiko 5 is remarkable for its crisp styling-its certainly different-and its outstanding original condition. Its let down a bit by its flimsy-looking folded link bracelet, but on the credit side the bracelet is comfortable to wear and feels secure.
Its easy to see why the Divers Auto is so popular with sports watch aficionados all over the world. Its good-looking, dependable, apparently
bullet-proof (especially on a kevlar strap!), and amazingly accurate. Its a big and hefty watch but comfortable to wear once you get the strap sorted out. (Theres models available with solid-link stainless steel bracelets).
From humble beginnings, Seiko have steadily progressed to make highly desirable technologically advanced quartz watches such as the Kinetic series and also high-end mechanicals, such as the Grand Seiko and Credor, which are rarely seen outside Japan. It might seem to the uninitiated that only grandpas would want
to buy the lower-end mechanicals these days. But those grandpas have been around a long time and know a thing or two. Long after those Kinetics have spun themselves out of existence the 7S26s will still be ticking away, ready to be
handed down to delight another generation.
The new SEIKO collection for 2005 marks a further extension of the Innovation & Refinement philosophy that has made SEIKO so successful since it was implemented in 2003. For the first time ever, in all the five Elite Collections, Premier, Vivace, Arctura, Sportura and Rivoli, SEIKO WATCH
CORPORATION is launching new designs - a total of 55 new watches in these series alone. The Elite Collections are the flagship ranges within SEIKO, and their new models, along with their success in recent years, provide a strong platform for further widening of the SEIKO brand horizons.
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Seiko watches visit http://www.seikowatchescity.com