With the landscape of American politics becoming extremely polarized, the use of many different techniques to illicit a positive or negative response from the voters are being conducted outside of traditional radio and television methods. A new method of communication is with the use of Robo Calling. A taped voice being presented to the person who answers their telephone. A new spin on the telemarketing concept. We all know what high esteem the telemarketing industry holds in our society, the question is, can Robo Calling elevate itself to a status where individual households welcome and indeed listen to these calls?
Scott Radio (www.scottradio.com) is a radio political voice and script writing organization recently conducted an informal survey of over three hundred households who had received a Robo Call during the last election. The results were surprising. The vast majority did not find the call negative. Most found them informative. A common reply was they felt