Saffola, India’s custodian of
heart health, has ventured into the
healthy lifestyle space with content portal. The portal offers a single information-cum-action window to four of the most prevalant medical conditions plaguing urban executives today, viz. Heart conditions, Diabetes, Stress & Hypertension and Weight Control. The portal kicked off its Wellness Centre, with its unique Dial-a-
Dietician service, that gives dietary advice over telephone and through e-mail.
The brand’s caring side is expressed online through a host of in-depth content sections, features and services on a range of health-related issues.
Including calculators and a set of interactive tools that provide tangible and measurable value to the end-consumer. The portal’s
recipe corner presents a comprehensive suite of helathy recipes for meals and snacks, in a selection of Indian and continental cuisine.
A monthly newsletter ‘H-files,’ brings recipients a compliation of wellness breakthroughs, no-nonsense health articles, effective fitness tips and global health news, right to their mailbox. It will also communicate the brand’s health-related ground activites with partner organisations in the healthy lifestyle arena.
Saffola Life Parry Nutraceuticals Marketics Technologies Infotronics Exind Fabrics About the Author
Brand Manager
RANG SHARDA, K.C. Marg,
Bandra Reclamation, Bandra(w),
Mumbai - 400 050
Tel: 91 022 56480480
Fax: 91 022 5649 0113
Mobile: 9820953484