Converting Engagement to Revenue: Social Media for Professional Photographers
With so many consumers joining social networking websites like Facebook and Twitter, it goes without saying that photo assignments will follow. Social networking sites are becoming household brands to this expanding group of consumers, making it easier for people to stay in touch with others, and providing new opportunities for savvy business owners to promote their businesses. Photography is a very relationship oriented business and adopting an effective social media strategy can be a valuable addition to your marketing plan!
How can a professional photographer use social media to drive increased business volume? For starters, they can show off their skills by putting one or more high quality portfolios on a couple of popular social media networks. Studies have shown that looking at pictures represents more than 75% of the activity on all social networks. People love to look at images and will