How To Turn Your Beading Hobby Into A Profitable Business
There is and always has been a considerable market for bespoke, affordable jewellery. It is something that women will always purchase no matter how much they already own. If you can produce quality designs and expose them to enough customers, you are sure to turn your hobby into a small to medium sized second income.
This process begins when you purchase your materials. If you are going to make a profit, it is important to keep your costs to a minimum, as the less you spend on your materials, the more profit you will be able to make from charging a competitive price for your jewellery. Why not source your beads and other materials from wholesalers online rather than from your local beading or craft shop, which a rebound to be more expensive. Obviously if your jewellery looks too cheap it will not be as desirable to your customers, so why not try mixing some of the cheaper beads with other more attractive ones.
The second point is this- design is paramount. If your designs don't catch the eye, no one will want to buy them. This is something you'll have to work out on your own, although if you have been producing jewellery as a hobby for any amount of time you should have some idea as to the popularity of your designs from family and friends. Do not be afraid to try something different. Even though what you produce may not be to everyone's taste it may be all the more attractive to someone else. Equally, the designs that you like the most will not necessarily be the ones that prove to be the most popular when you come to sell them. So try a few different styles and see what works. You can't please all the people all the time!
Try to think of other ways of giving your products added value, something to offer the customer other than simple aesthetics. If you decide to set up your own shop online or through Ebay perhaps you could offer a gift wrapping service. Other people incorporate magnotherapy products (magnetic bracelets etc) into their bracelet designs, which can be bought as part of a kit for beaders. I have included a link below. This means that you can sell your designs as more than just jewellery, but as a health product too- why not cash in on the craze?
Finally, no-one is going to buy your jewellery if they don't see it! Try to think of as many different places to sell your jewellery as possible. If you are planning on producing a lot, perhaps your own online shop is right for you. Many 'template' e-commerce sites are available that allow you to set up with little time, effort or expertise. Don't expect to be the number one result on Google though! Another option would be to sell on Ebay, which would give you far greater exposure instantly, but you may find that you end up competing with others on price alone.
Local shops could be a better idea for you, as jewellery looks much better when seen 'in the flesh' and can be an impulse purchase for consumers. Approach suitable shops and ask them if they would consider stocking your jewellery on a sale or return basis.
Don't expect instant success, but keep at it and I'm sure you will find something that works for you. And have fun!