The enthusiastic collecting of small diecast models all started with one business back in 1953. With a simple creation of a toy car for his little girl, Jack Odell of Lesney Products kicked off a completely original brand of toys and collectibles that are currently as prominent today as they were over fifty years ago. Sadly, Lesney Products, the genuine, founder of the Matchbox car, is no longer in business but Lesney Series Matchbox cars from its day remain earnestly sought after.
From their beginnings, Lesney Series Matchbox diecast cars controlled the miniature diecast niche. When originally released, they were untouchable. Lesney Products was the lead producer to distinguish the market niche for little diecast cars and no one had came up with anything yet to fill that want. The first car ever released was a green and red road roller made to fit within a match box so Jack Odell