Kids To Improve Their Summer Fire Safety Know-How

(NC)-When Canadians think of summer, they conjure up images of vacations and long-weekend getaways, camping, picnics, spending time with the kids and, of course, going to the cottage. It is a time when relaxing in the sun and having a good time are at the forefront of everyone's mind. However, according to the Canadian Association of Fire

Chiefs (CAFC), studies have shown that summer, in particular, tends to be the most dangerous time of year for children, especially with respect to fire-related incidents. In fact, the number of children playing with fire increases dramatically during the summer. Even more frightening, children in North America are more likely than adults to die or be seriously injured in fires.

"Children are naturally curious about fire, and have more free time on their hands during the summer to find things around that house that can be potentially hazardous - like matches, lighters and cooking appliances," says Ken Kelly, president, CAFC. "Sadly, most don't understand the real dangers or consequences associated with fire. For this reason alone, it is extremely important that parents continue to teach their children about the dangers of fire."

In response to this, Duracell Canada and the CAFC are partnering to launch a unique, interactive program called the Duracell Fire Safety Drive. During the drive, Duracell and local firefighters will bring fire safety education events to numerous communities across Canada from June to September. Parents are encouraged to bring their children to participating retailers to learn more about the dangers of fire and how to adopt a new and improved fire safety and escape plan for their homes. In addition, consumers will be able to join Duracell Canada in its support of local firefighters by purchasing new Advanced Performance Duracell