3 Effective Strategies To Get More Prospects To Read Your Ad Till The End
The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don't get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad right to the very end.
Here are 3 effective strategies to help you achieve this.
1. Break up your copy
Remember your prospect is looking for a reason to turn the page or click off to another site so it's not just what you say but how you present it.
Use short paragraphs and sentences.
And break up your copy with Subheadings.
Subheads make it visually more appealing for the reader so they are more likely to start and continue reading if it looks easy.
Just be sure that the copy that immediately follows is totally relevant to the headline. And that each section flows into the next.
You should use them like bridges throughout your copy to move your reader from one point to the next - linking all the main elements of your letter. This also means that skimmers can quickly scan or scroll down your entire letter and still get the message even if they are not reading every word.
2. Turn features into benefits
You've maybe heard that we're all listening to our own radio station called WIIFM or "What's In It For Me."
So if your prospect is thinking in "what's-in-it-for-me" terms then you need to be writing in those terms. They will only be stopping on your ad long enough to see if there is a possible solution to their problem.
And to keep your reader interested you need to be writing in WIIFM terms throughout your copy