The source of failure of your custom greeting cards can be traced to four major reasons in its creation. In this special reference guide in designing greeting cards, I will discuss to you all four of these sources so that you, in turn can prevent failure for your own greeting cards. So let me start with the first and easily remedied source of failure for greeting card printing, the lack of originality.
1. Lack of originality.
A custom greeting card is supposed to be customized to a degree wherein it is very original and distinctive. Unfortunately for many people who try to design greeting cards today, this is not the case. With all the greeting card templates, and canned message makers, a lot of those so called custom greeting cards are not really original and customized greeting cards at all. They are just cheesy derivatives that people may have seen in some form or another but is all just the same. This is a major reason why your own greeting cards may not be impressing people or impacting them the way you want.
You will need to remedy this by actual original thought, original images and self composed messages. Throw out those greeting card templates and develop your own, with an original size, shape and dimensions. Use more creative materials and of course explore your own creative inclinations for greeting cards without considering the limits. This is the only way to create greeting cards that really stand out and will not fail miserably with people.
2. Lack of personalization.
Another big reason why some color greeting cards fail is because of the lack of personalization. A greeting card is typically a very personal thing to give to people. If they see a greeting card message that only reads