If you're short on cash, but long on the need to advertise
(and who isn't?), then postcards are the answer to your
promotional prayers! They're less expensive than other
direct mail pieces, both in printing costs as well as in
stamp costs. But don't think just because they're
quicker and cheaper that you should spend any less
time on their creation! With the right ad copy and
colorful graphics, an inexpensive investment in
postcards is a good way to expand your bottom
line! Don't forget to follow these few tips to increase
your response rate:
1. You've only got 5 Seconds to convince your customer
to keep your card! Full color postcards will grab her attention;
heavy use of the word "YOU" will make her feel special.
2. It does no good to send one card. (Believe me, I know
from personal experience!) It's best to back up your first
mailing with a second and third to keep your Branding
FRESH! And when cards are only 12 cents apiece, it
won't be too expensive!
3. Make sure you send your cards to the right people! Use
a targeted mailing list, or your own database of previous
customers. You can find a good mailing list by researching
"mailing lists" at yahoo.
4. Tell EXACTLY what it is you're selling right away! Remember
the 5-second rule.
5. Do not put too much on a postcard. The best thing to do is
just sell one product per mailing.
6. Both sides of your card should sell. Don't neglect the
"address" side, as that is the one folks look at to see if the
mail is theirs!
About the Author
Mitone Bennett is a Web & Graphics Designer, as well as the
Marketing Director for a huge Bed & Breakfast in Southwest
Kansas. Read more marketing ideas at her site http://mitone.com.
Be sure and enter her Business Card Makeover Contest while
you're there! Reach her at moi@mitone.com