Ezines: They're everywhere you look, and for very
good reasons. They are an excellent online marketing
tool. If you have a website and aren't publishing your
own newsletter, I'm going to give you seven very good reasons
why you should start.
1) Establishes Trust: When people visit your website,
they have no idea who you are. As far as they're
concerned you might be some evil person lying in wait,
just trying to get your hands on their credit card
number so you can run up the national debt. The media
is partially to blame for this unfounded fear, but
you need to be aware it exists and get those visitors
to trust you in order to turn them into paying
customers. Publishing an ezine helps to establish you
as a reputable business dealer and over time, inspires
trust.
2) Brings Visitors Back: Statistics show a customer needs
to see your advertising message six or seven times before making
a purchase. But how do you get a casual browser to come
back? When someone signs up for your ezine, the mailing
itself will serve as a reminder to to revisit again
and again, eventually turning your subscribers into paying customers.
3) Establishes You as an Expert; Builds Brand Loyalty:
Just because you're in business on the web, does that
really mean you know what you're talking about? By
publishing a newsletter and writing
your own articles, subscribers will come to see
you as an expert in your field. This and the familiarity
they feel from reading your newsletter will reinforce brand loyalty
to your site, turning many of your current subscribers
into future customers.
4)Keeps Current & Potential Customers Up to Date on
New Products & Services:
We all add on to our current list of
products and services on a regular basis. Pricing may
change, we may add new sections of interest to our
websites, etc. Your publications allow you to share
this important information with current and potential
customers keeping them up to date and possibly bringing
them back for a new sale. Nothing is worse then having a
client tell you he went to one of your competitors
because he didn't know you offered that same service
or product.
5) Builds Relationships: Let's face it Building a
relationship takes time. Ezine publishing is one
avenue towards doing so.
I can't tell you how often I get an email from someone
who feels she knows me after subscribing to my
ezine for the past year or so. Relationship marketing
is important on the Web and publishing your own
newsletter will help you do just that. The truth is,
we'd rather spend our money with someone we like
than someone we don't know.
6) Allows You to Build an Opt-In Email Marketing List:
Repeat after me: Spam is bad, opt-in is good. You can't
buy a list of names and start blasting out your marketing
message to people you don't know without getting yourself
into a lot of trouble. But if those people have opted in
to your ezine they have given you "permission" to send
them email. They're an attentive audience who has
already said they want to hear from you on a regular
basis. You never want to abuse this right, but if
you send out helpful information you'll be able to
plug your company in between the lines without making
anyone angry.
7) Keeps Your Website Fresh in Visitors' Minds:
Have you ever gone to a website and really liked it,
only to forget about it later? Sure, you may have bookmarked
the site, but maybe you haven't gone through your
bookmarks in a long time. I love when I get an ezine
from one of my favorite sites, which serves
as a trigger to "pop in" for a re-visit. This technique
of "reminding" someone about your site is important;
it really helps to keep a constant flow of traffic
returning to your website.
Ezine publishing is one of the most effective marketing
tools online today. Not only is it powerful it's probably
one of the most cost-effective tools you can use in
promoting your website. If you haven't tried it,
it's never too late to start. Publishing
your own newsletter can be one of the most rewarding
tasks you perform....not just financially, but also
personally. You'll get a warm and fuzzy feeling from
all of the people you'll be helping.....and that, my
friend, is a reward in itself.
About the Author
Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made"
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