Advertising is a very interesting profession, provided that you have a creative mind. A lot of skills are called for in this profession. The motive is to enhance the sale of a particular product by describing the USPs of it and by luring customers to purchase it. The product that is being advertised is the center of the ad campaign and all activities revolve around that product.
Advertising professionals work to boost the sale of a particular product. Advertisements have to be appealing to the customers. As soon as interest has been generated in the minds of the customers, automatically sales of a product get a boost. As an advertising professional, you must try and create an image of a particular brand in the minds of the people. Therefore, to the customers, all the products manufactured by the brand will carry a brand value.
ABOUT BRANDS:
If you are promoting a particular brand, you need to make an explicit logo which will be the identity of the brand. For this reason, you may use symbols, color schemes, and sounds. This logo will represent the company. Your motive should be to build a relationship of trust between the consumers and the producers. You must strive to create a loyal image of the brand. This is regarded by many people as the final goal of marketing.
It has been observed for years that if a customer has faith on a particular brand, he will purchase goods again and again from that brand. The name of a good brand is endorsed even by word of mouth from one person to another. If a particular brand is a customer