Autoresponder Courses The Automated Marketing Tool


Autoresponders, also known as mailbots, automatic email and

email on demand were derived from the very popular fax on

demand and designed to automatically respond to any email

message it receives with an automatic response.

Autoresponder programs vary from software set up to run with

your desktop email program and automatically answer your

incoming email to a script that runs on your server. The script

may run a Web-based autoresponder system that utilizes a web

page form, or it may run with your pop email account on your

server. It is programmed to automatically send out a

predetermined message when a message is received to a

specified script address or email address.

In addition to the standard autoresponder systems, there are

also autoresponders that can send an unlimited amount of

follow-up messages. These follow up messages can be set

up to automatically be sent out at predetermined intervals. In

other words, you can set up your autoresponder to

automatically send out a new message each day for as many

days as you would like.

This powerful technology is currently being used by some of

the top online marketers to reach thousands of potential

customers. As you may know, it may take up to seven contacts

with a potential customer before closing a sale. By setting up an

autoresponder and offering a free autoresponder course, you

can completely automate a portion of your marketing efforts.

Creating A Course

The first step in creating an autoresponder course is to decide

upon a subject. Your course should focus on a subject in which

you have a great deal of knowledge and target your potential

customers.

Once you have selected your subject, you'll need to make a list

of topics. Each topic will represent one lesson. If you have five

topics, then you can offer your visitors a free 5-day course. If

you have ten topics, then you can offer your visitors a free

10-day course and so on.

Separate each of your topics into course lessons. Your first

lesson should welcome your subscriber to your course and

explain a little bit about what they are going to learn, followed

by the first lesson.

The key to creating a successful autoresponder course is to

provide quality information that will be of interest to your

target audience. Each daily topic must contain valuable

information or your reader may decide to unsubscribe. In

addition, make sure you include information in regard to your

course such as the lesson number, lesson title, information

about your products or services and highlights of the next lesson.

Your course should identify a problem, provide advice in

regard to solving the problem and provide the solution with

your products or services. Keep in mind, your course should

not be written like a sales letter. It must provide quality

information written to teach and inform.

Setting Up Your Course

After you've written your course, you'll need to transfer your

text into an autoresponder. You can find free follow-up

autoresponders here:

http://www.getresponse.com/

http://www.fastfacts.net/

Sign up for a follow-up autoresponder and follow their

instructions in regard to setting it up.

Once you've gotten your autoresponder set up, your final step

will be to place your course information on your web site. This

will include a description of your course and a mailto link to

your autoresponder.

By offering your visitors a free autoresponder course, you are

not only providing them with a great service, but you are also

automating a portion of your marketing efforts. This form of

free advertising can increase your sales considerably.

About the Author

Shelley Lowery is the Webmistress of Web-Source.net. Your

Guide to Professional Web Site Design & Development.

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