When I first started setting up shop online I tried to do what
everyone else was doing. I thought this would make my site,
and my online activities, more "net-acceptable". But as the
months went by, and I still had very little action, I decided to
abandon this cooperative mode of behavior.
I began to do what I wanted to do on the Internet, in ways
that I found pleasing. Even though I still followed the basic
rules, I started doing things my own way.
I'll site you some examples.
Where most people set up banners or images that link
to other sites on the web, I set up my banners to
advertise my OWN webpages instead. These banners
have no links, mind you, but they are super promoters.
Then I started to be more creative with the links that go to
my other webpages. Instead of just having a little bit of
underlined blue text saying "click here", I made my links
nice and big and turned them into promo messages. Now
they really get attention. Wow!
Many websites offer an email address at the bottom of the
webpage so that someone can make contact with them.
How boring can you be! I got rid of that little "mailto" link
and put a message form instead. Now a visitor can send
a message to me, or my company, right there and then.
Isn't that a terrific service?
I'll admit that I haven't actually started an online advertising
campaign yet, and that's probably the reason why I am my
site's most popular visitor. But I'm already guessing that
when I do, I'm going to run into the same kind of
dumb-and-dull ideas that just don't work for me, or for
anyone probably either.
So I'm planning ahead. I'm going to find a method of
marketing that is effective - even if it isn't conventional.
My advice is simply this. If you can't attract visitors to your
site doing things the net-acceptable way, why not try doing
things your own way. Be your own Internet superstar!
It's easy to use the multitude of available resources in unique
and fabulous ways. Create your own systems. Design your
own codes. Write your website copy so that you are
impressed.
Forget about what everyone else does. When you're happy,
what else matters? The worst thing that can happen is that
you could go from 10 visitors a month to 6. Well, big deal!
But the best thing that could happen to you is that you
could go from 10 visitors a month to a thousand!
About the Author
M.P. Hummingbird
Author. Researcher. Designer.
http://humming.biz.gq.nu/home.html
Email Polly at: mailto:polly@humming.biz.gq.nu
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