Today, the internet is largely responsible for the tremendous success, or absolute failure of a business. It affects companies of all shapes and sizes. If a business aspires to succeed, it must reach out to the millions of people who surf the web daily. As owners realize this fact, they replace traditional advertising methods with the complicated entity of Internet Marketing. Many online advertising techniques exist, and the best campaign will utilize most of them. Still, perhaps the most effective strategy is to try to place at or near the top of major search engine results for relevant keywords, a process known as search engine optimization. Not only does this enable interested users to find the business, but it increases perceived credibility as well. This article provides a basic outline of SEO and explains how individuals or businesses can positively affect their rankings in major search engines.