They are portable, versatile, and affordable, yet 90% of business cards in circulation today end up in trash bins not long after they are handed out. Such a waste of money and effort. So, as a prudent and resourceful person, how do you create a unique and memorable business card printing that does not cost a lot to produce and will not get discarded easily?
There are actually plenty of ways to do that. You can always create a distinctive design, use colorful images, or include compelling promos in your business cards. But that is not the really the issue here. What is the point here is how to ensure your card avoids the costly blunder of business card creation. Unknown to many business owners, they are committing a costly mistake when designing their cards. You might ask what kind of blunders we are talking about here. Here are some of them:
Poor quality business card. Many business owners in a hurry to get their business known in the market simply settle for substandard business cards. This should not be the case. If you settle for skimpy, low quality business cards, you are only putting your reputation at stake. Keep in mind that a low quality card reflects on your image. This will only give people the impression that you offer low quality products or services as well. So, be sure not to hold back on money when it comes to your business cards.
Having an ordinary looking business card that looks the same as others. Experts recommend that you create a unique and memorable business card as much as possible. A bland and common looking card will leave no good impression to your target customers. Take a look at the memorable business cards today. Determine what makes them unique and what makes them unforgettable. From there you can decide what design will make your cards exceptionally enticing. There is basically no reason for you not create an attractive business card. With the technology available today, you have every means to design and create an appealing and professional business card.
A business card with no unique selling point. Every marketing material, especially your business cards, needs to have a unique selling point (USP). Your business cards have to tell your target customers why they should do business with. When you miss this opportunity to showcase your unique selling point in your cards, you are already losing a sale. So, be sure to utilize the full marketing potential of your business card with your USP.
Disorganized card. When we say a unique and memorable business card, it does not mean that you cram your business card with lots of details and images. A cluttered and disorganized business card would not help give you an unforgettable card. So, just be simple in your card design. Sort out the details you need to include in the card and be sure to organize everything, from the logo, down to the font size and style to use.
Poor color choice. Keep in mind that colors have meanings. For instance, black conveys sophistication and elegance, white reflects simplicity and purity, and blue conveys stability and integrity. So, it is important that you carefully choose the color to put in your business card printing. This does not mean though that you overload your cards with colors. Remember that color printing is expensive and a color overload in your card will only distract your readers. So, choose your colors carefully.
For comments and inquiries about the article visit:
http://www.printplace.com/printing/business-card-printing.aspx