You want to know if Pay-Per-Click really can increase blog
traffic? The answer is: Yes, it can. Thanks for reading this
article. Have a nice day.
Wow, wouldn't it be great if the answer really was that easy?
Of course pay-per-click is a great way to get a new pair of
eye-balls in front of your world-class blog, but it's not as
easy as depositing some money into a PPC account and then
watching your traffic counter spin out of control ten minutes
later even though Google's web site claims that their Google
AdWords campaigns can deliver results in an amazing 15
minutes!.
With a new blog appearing on the Internet every 7.8 seconds,
you've got to have a solid PPC strategy to win the hearts and
minds of the people who are looking for a new blog to identify
with. PPC is a strategic investment and, like all strategic
investments, it requires expertise and knowledge of how that
investment works.
The first barrier to running a successful PPC campaign is
money. If you are looking to buy traffic for any of the "hot
property" key words then you might end up paying as much as
$5, $10 or even an unbelievable $50 per click. At those prices
you'd better be running a blog that has a great monetization
potential or you could find yourself in the red at the end of
the first day. Of course, there are words available for as low
as a dime, and many of those words COULD be as valuable as the
$50 ones if you know how to pick them.
The next obstacle to success is space. When you have a PPC ad
running, you have a limited amount of space (words) available
to sell the person on taking the time to click. What you are
really doing is running a tiny little classified ad, so that
ad better be working overtime to draw visitors to your home
page.
Speaking of home page, that just happens to be your next
issue. Once your classified ad entices someone to click, where
will they land? Your landing page is your blog's salesperson.
It needs to seduce the visitor into wanting to read more. It
has to tease them with the wonders of your blog and show them
just enough to make them want to jump in and read it all. Just
pointing someone to your last blog entry may not do the trick.
You've got to make a sales presentation.
Trial and error is a wonderful teacher but if you're paying
for the tuition on a pay-per-click basis then you should first
invest in some knowledge and experience from someone who is
already running successful pay-per-click blog traffic
campaigns. That way you can avoid what doesn't work and zero
in on what does. The actual truth is: You're going to pay for
that education either way. You'll either invest a lot of money
in bad PPC campaigns until you get it right, or you'll make a
relatively small, one-time investment to learn from a pro.
It's your money, so spend it wisely!
About the Author
John Taylor is a prolific writer, he is the author of several
Internet Marketing related eBooks, for example... http://Test-and-Track.com