Internet marketing is a business with a lot of effective
ways of advertising and promoting. There is ezine
publishing, ad swapping, free classifieds, email sig file,
article writing, search engines and more. Some ways are, of
course, more effective than others.
One of my favorites has been said by some not to be
effective. The reason for this is that it takes people away
from your site. I do not believe this. Although it does
direct people away from your site for a time, if you have an
effective website with good content, I guarantee these
people will come back for more information.
The promotion I am talking about is exchanging links. I
consider this to be a very effective way of advertising your
website and at the same time providing your visitors with
resources and information. That is one of the purposes of
your website, right?
When I see a url in an ezine or email that looks like it
might be complimentary to mine, I go check it out. If I like
the site and find it to be a useful resource and not just a
duplicate sales site, then I will email the webmaster for a
link exchange. Check to see if they have a link page or
resource section that would be appropriate for your link.
You can also do a search for websites complimentary to your
own. Check each site out thoroughly before you email the
webmaster.
The email to the webmaster would go something like this:
Hello Webmaster, ( I would use their name which you should
find on their site)
I have just visited your site and found it very interesting.
I would be interested in doing a link exchange with you. I
think it would be beneficial to both of us.
I have a business resource site called Web Success Central,
with links, ebooks, articles and other resources for online
businesses.
Please have a look at my site:
http://www.websuccesscentral.com and let me know if you are
interested.
Thank you for your time and consideration.
Terri Seymour
be sure to include a good sig file
An email like this is usually very effective because you
contact him in a professional manner and invite him to have
a look at your site.
There are also discussion lists you can join for people
looking to swap links. Here are some to subscribe to:
0ne4All-LinkExchange-subscribe@egroups.com
LinkTogether-subscribe@egroups.com
TheSwapShop-subscribe@egroups.com
AdExchange-subscribe@topica.com
LinkSwapsforYou-subscribe@egroups.com (brand new)
http://www.swap-resources.com/
For more information on link exchanging visit these sites:
http://members.nbci.com/rlinks/html/steps.html
http://members.tripod.com/~brolling/reciproc.html
http://www.tobewealthy.com/links/recip.htm
http://www.eliteaffiliates.com/reciprocallinks.htm
When you are choosing sites to link to, pick sites that are
well-built and designed. Do not pick duplicate sales sites,
or sites that are offensive in any way. You want to maintain
your good name and business reputation.
I believe link swapping is beneficial to us all because by
going link to link we can build one big Chain Of Success!
About the Author
Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.