I've already stated the implication of supply/demand
in your business strategy. Now consider if there's
absolutely no supply of any product, but you can identify
a human need in an existing market.
Boy! You just broke the bank.
That's exactly what happened with Amazon.com. That's
what happened with Yahoo. That's what happened with a
host of success stories that has glaring effects on our
minds.
Yahoo is perhaps the best example to demonstrate the
power of filling a gap in an existing market. In
marketing lingo Yahoo identified a market niche.
Everybody knows it was a basement startup. But since
Yahoo sensed, anticipated, and then fulfilled a basic
need of people wanting to get exposure through a workable
means, it went beyond success limits.
Yahoo didn't maintain the top 10 or 20 search engine
positions rather it pioneered the search engine directory
itself. People have no choice but to submit their URLs
in the Yahoo directory. By the way, have you heard of
Yahoo? Okay! Okay! You got it. :-)
I'm certainly not saying that everybody on the planet
posess the same mindset like Jeff Bezos of Amazon.com,
or Tim Koogle of Yahoo. But as Jim Rohn once said…
"Human beings have the remarkable ability to turn nothing
into something. They can turn weeds into gardens and
pennies into fortunes", you can be sure not to loose hope.
Think about it. Does it make sense to you selling
over-saturated products aimlessly to the masses?
Especially when there exists a cut-throat competition?
Look outside the window. Sometimes if guns don't work,
it's always a good idea to make use of a cannon.
Imagine the tremendous power of identifying a market
niche. Power, that made people phenomenal rich. Power
through which companies like Amazon.com and Yahoo were
born.
The good news is that you don't have to worry about
any underlying technical glitches in carving your own
niche.
Today's technology makes it super easy for you to put
your business up and running within no time. Yahoo
certainly didn't have this luxury. Yahoo also didn't
submit it's URL in any search engine at the time when it
was created.
All you need is a new theme, an idea, or a proposal
which sets you apart from the crowd. And amazingly the
idea does not and should not have to be super-duper.
Remember, simple things work best in life.
Now if you're telling me you can't come up with an idea
or a particular concept, you're falling back in the
shadows of darkness. Don't let yourself scared about it.
Do you know on the internet even the craziest ideas
with focused themes have created fortunes. You too can
do it. There are no ifs and buts.
If you think what's stated above make sense, then you
would certainly love to read part II of this article.
I'll give you some best kept secrets, insights, tips and
comparisons that will make you realize the true worth of
your imagination.
You will also discover how to make your business stand
out from the crowd using simple real world marketing
techniques.
So don't miss it!
About the Author
Amin Khan of http://www.NicheChallenge.com is the active soul
for helping you develop a successful niche based business.
Subscribe his FREE ezine 'The LASER' to join the select group
of pros who are driving the Net for success. Send a blank
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