Have you ever questioned the benefits of marketing to businesses and to you personally? Marketing bridges the gap between you and the maker or seller of an item. In doing so, it helps make products more useful because you are able to purchase them when you need them. Marketing makes buying easier for consumers. It also helps to create new and improved products as well as lower the prices.
The functions of marketing add value to the product. This means that marketing makes the product or service being offered more useful. The added value in economic term is called utility.
There are five economic utilities involved with all products