Many businesses put out a monthly, quarterly, or annual newsletter, but most of them don't know why they are doing it. They know there are benefits, but they never really bother to think deeply about what those benefits are. Whether or not the newsletter they produce actually accomplishes any
of the benefits, depends on knowing what the purpose of a newsletter is.
Let's lay down a concrete foundation of what functions a newsletter performs:
1. Developing name and brand recognitionThe more people see your business' name, the more familiar they will become with it. Try to remain consistent in each newsletter. Use the same font and colors for the name. If you have a logo, keep it at the top
where people can see it.
2. Tell people who you are and what services and products you offerBe sure you are clear on these points. It won't do any good for people to become aware of you if your content is
misleading.
3. Show that you are a credible expert in your fieldOffer advice and tips that will show people you really know your stuff. Everyone loves to work with an expert.
4. Inform people of why they should shop with you or employ your servicesWhether your newsletter is a hard sell or a soft sell determines how blunt you should be in telling your reader why you
are the best. Hard sell newsletters let readers know right up front that they are trying to get their business. Soft sell newsletters focus more on self-promotion, interacting on a level of education with potential clients, customers, patients, or employees.
5. Encourage repeat businessNewsletters remind people of your
presence; let them know you are still alive and kicking.
These are some of the most important benefits newsletters offer. If you give the issue further thought and consideration, you will surely come up with more. As for now, you have begun to
understand the answer to that eternal question, "How will a newsletter benefit my business?"
About the Author
Bill Grant is a 23-year veteran of the advertising and marketing industry who has created hundreds of newsletters for major corporations, small and home based businesses. For more information about The Newsletter Place, visit:
http://idreply.com/cgi-bin/t.pltagid74 or for more information to your e-mail box click to: thenewsletterplace.article@idreply.com