Marketing online versus offline is quite different. Frankly, I fancy online small business marketing over offline just because of the ease and the convenience. There are several options that are available when you get into the small business marketing strategies!
First you have guaranteed website traffic. These targeted web traffic packages would send guaranteed website traffic right to your site. The traffic, depending on the place you buy the traffic from, must be targeted. Why? Well for instance, if you have a web-site which is geared towards pets or dogs, you would not want to purchase traffic which is geared towards visitors and customers who are interested in automobiles.
It is irrelevant, and an irrelevant or non interested go to is just plain ridiculous. It is a waste of time, money and resources for everyone involved. If you buy targeted web traffic, the link would be sent ONLY to individuals who actually want to see it. This means you would get visits from individuals who are actually interested in what you are selling. On the other hand, you could purchase untargeted traffic, but ensure you use it for general web-sites where the "purchase" or sale doesn't count. For example, a lot of individuals nowadays have mini web-sites with advertisements on them for PPC such as AdSense. The traffic or kind of traffic you send to a web-site such as this, doesn't matter actually.
You just need people to head to the site so that they click an advertisement or show an impression or click a link. Organic SEO is utilized by NOT buying anything like bought traffic. Rather, you would make use of other small business marketing tactics to get targeted web traffic. These tactics include, but aren