What would an influx of a several thousand new ezine subscribers
do to your profit margin over the next two months? If you've got
a worthwhile product and a site that sells, you could easily
quadruple your profits!
So how do you build your subscriber base? I want to suggest four
Joint Venture strategies that really work. A joint venture is
an arrangement where two or more people trade on their resources
for the mutual benefit of all. Here's how such marketing
strategies might work for ezine publishers.
1. JOINT VENTURE YOUR KNOWLEDGE
One of the most poorly kept secrets Internet marketing is that if
you write content for your ezine and submit it to other editors,
many of them will accept it for publication. Fresh and valuable
information is a hot commodity for among ezine editors.
In return you (the author) will benefit from having a free
resource box of about seven lines to advertise your ezine and/or
other product.
It this strategy productive? Most definitely! Over the last
four weeks I have distributed two fresh articles to other ezine
editors. At last count these two articles have earned me nearly
500,000 FREE ezine impressions. One ezine contained over 150,000
subscribers. Within six hours after this issue hit the Internet
my subscriber count had increased by over 400.
2. JOINT VENTURE YOUR ENTIRE EZINE
Here's a very novel idea that works wonders. Create a "Joint
Venture Publishing Partnership" with a fellow ezine. Find an
ezine that targets an audience your products are geared to
attract. Then propose the deal. Suggest to the editor that
your cross publish your ezine to other's lists.
Most shrewd ezine editors will jump at this chance. It will
provide them with a brand new audience for their work (and you
too). Don't worryboth of you will be especially motivated to
make this issue you best everin order to attract more
subscribers to your respective list.
3. JOINT VENTURE YOUR SUBSCRIPTION PAGE
On one of my sites I have joined eight other popular ezine
publishers in a neat joint venture that has literally doubled my
weekly new subscriptions. Whenever a person subscribes to any of
these ezines on their respective domain, they are immediately
transported to a co-opt page that lists all the other ezines in
this fraternal relationship.
4. JOINT VENTURE YOUR SUBSCRIBER CONTESTS
Contests are very popular means of attracting traffic to your
site. Recently, however, several ezine editors developed a very
creative way to use contests to increase their respective
subscriber base.
Combined these editors (who publish what I believe are the very
best marketing ezine on the Internet) could provide over 100,000
powerful ad impressions for one lucky winner. Their strategy was
to create a single page where subscribers to register for the
prize by subscribing to each list.
Next they invited webmasters and other ezine editors to advertise
their exclusive subscriber site. Those who advertised would
automatically be considered for a special weekly contest drawing.
This system is one of the best joint venture arrangements I have
ever seen. You can check it out at
http://www.ezinehits.com/Nieport.htm
About the Author
Dr. Bill Nieporte is editor of "The Success In Life Newsletter"
and webmaster of http://ezinesuccess.com
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