Recently, I asked Jim Daniels why he had no information
about Ad Swapping at his new site. He said he did not have
much experience with it and asked if I would like to write
an article since I have had some very good results with it.
So, here I am sitting down to let you all know that Ad
Swapping does work well. I subscribe to just one ezine,
Ezine-Swap, Ezine-Swap.com, that carries nothing but
ezines wanting to exchange ads. All pertinent information
for the ezine is listed: circulation, target market, etc. This
makes it easy to pick out a targeted market like, for me,
women. Some issues I send out 5 emails requesting a
swap and usually get a 98% "yes" response. This last time
I only sent out one request as I did not think the other
newsletters were appropriate for my product. This was a
positive response, too.
I have just joined Binky's Swap Club but do not yet know
how this one will work for me. I have signed up to accept
4 ads and will have my ad published 4 times. I have to
send a Courtesy Copy to each person that I run an ad
for which is more time consuming that just adding them
to my mailing list.
Another thing I must be careful of is to not carry to many
ads so that none of them are noticed.
Although the tracking system I use does not show me
exactly which ezine I am getting hits from I know I am
getting responses based on the dates and when the ezines
are printed and the fact that "unknown" shows up as a
referral. Being a fledgling site that does not yet get
a large number of hits, I am pleased with the 10 or 20
hits/ezine I get from doing this. I have spent money in the
past on ezine advertising and have not been as pleased.
After all, this advertising costs me nothing but my time (and
that isn't much) and allows me to target my ads. What
more could I ask for?
Another good aspect of swapping is the fact that I can
test out ads at no cost to me. If an ad does not work,
I just change it until I have one that does work. Then, I
use the ad for larger, paid advertising campaigns.
As far as I can see, swapping has worked as well for me
as paid ezine advertising. Of course, to reach the really
large numbers, you will have to use paid ezine advertising.
I highly recommend this form of advertising to you. If
you have any questions, please do not hesitate to contact
me at Ginny@bedaisyfresh.com.
About the Author
Ginny Grein
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