The right and effective marketing strategy is the pillar of a successful business. If you want to differentiate your business from the competition, then you need to create marketing materials that would let you stand out in the crowd. One such important material your business need would be business cards. A winning business card would give you leverage to gain new customers easily.
Sure, almost all people have business cards today for the simple reason that these cards provide a good opportunity to make new contacts. But the market is filled with creative people who in their own way create cards that are exceptionally appealing and unique. This makes it more important to create a business card that would get easily noticed and allow you to step up your chance of staying ahead of the competition.
This article is for people looking for creative and unique ways to create business cards that would market them and their business effectively. A word of warning though: unique and attractive business cards would mean additional cost per unit and require lots of prep work. Be sure you have the time and money to engage in such endeavor, so you do not run the risk of emptying your pocket for such project.
There are actually multitudes of unique designs you can use to help you create business cards that you can treasure. Here are some of them:
Sew-on badges.
Notice the badges used by boy scouts? Well, you can use the same idea in your business cards. A sew-on budge with a cool and trendy design will delight customers. It would bring out the inner camper in them and include your business card in their badge collection.
Stickers.
A good way to keep your business card stuck with your target customers at all times is to create them as stickers. This is a relatively inexpensive design that would make your card truly stand out. If you have a logo that has a lot of personality, a sticker business card would be a great way to showcase it.
Pin on business cards.
Although business cards with pins are more expensive to create than standard business cards, they do enhance your image by telling people that you are not cheap, you are serious of your craft, and you put great attention to detail. If you have extra budget to squander on a unique business card printing, then consider this design option.
Ornaments.
It does pay to be unique in your business card. If you are true to your desire to stand out in the crowd, then consider creating business cards that can be used as ornaments. For instance, you can slip in your business information in a holiday decoration which people can put in their Christmas trees. You can also hand out matches with your logo and contact information if you are a smoker. Or hand out temporary tattoos to friends which feature your logo.
Toys.
If you have a cool logo, one that has character even it simply resembles a tear drop with an adorable face, look into creating toys to serve as your business card. It does not have to be a huge, life-like toy. In fact, it is recommended that you simply create a cute, lovable toy that has mass appeal to ensure you get good visibility. However, toys require a considerable amount of money and time to produce. So, unless you do not require immediate promotion and you have enough money to spare, then this is the best option for you.
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