Fundamental Truth About Marketing - Online or Offline
Fundamental Truth About Marketing - Online or Offline
Here it is...
Hit people where they are... not where you wish they were!
Safe Lists work... but you have to promote safelists to them. Better yet.. you have to phrase your ad so that it offers a solution for the frustration that most people have with safelists. Then you are hitting them where they are!
Now if you would like to know which safelists work best please check out the Traffic Hoopla link at http://www.optimum-marketing-solutions.com/traffic.htm and while there please download the free ebook on effective marketing to safelists.
Traffic Exchanges work... but you have to promote traffic exchanges to them.
Note: Traffic Hoopla is also the place to go to find out which of the traffic exchanges work best. Again, you can find the link to that site at http://www.optimum-marketing-solutions.com/traffic.htm
Forums always worked... but you can dominate them by giving forum surfers a tool as the one that you can get free at our confirmation page. If you need that link again I will be happy to send it to you.
A way to get people into communication with you is to match their tone, do what they are doing, dont introduce something new and exciting and different and expect broad appeal because it will stand out primarily as something new and different that they dont feel totally comfortable with. Even in history, you will find that people who changed thier cultures were mainly combining things that were familiar and popular in a unique way... not introducing something completely new and different. Elvis Presley comes to mind. But we can talk about that another time. But even the derivation of the word art indicates a joining together in unique ways of something already there, in order to create something new
The important point here is be real to people, HELP them do what they are already trying to do and they will communicate back with you, sign up for your ezine, etc. - maybe even become a friend or business associate!
First thing that you have to do is to find out what people need and want. Its called surveying.
A survey can be of a massive number of people or just one. Dont assume that you already know because you cant possibly know. Until you actually ask them you wont know. And you will be surprised, when you ask them, to find that it might have been something that you never would have thought of.
Enjoy the adventure of allowing yourself to be surprised and enlightened rather than just going on your own conjecture. You will have fun and achieve greater success!
Once YOU become something familiar, you can introduce something a little more original. But you have to build that relationship first.
That is all that I have for you today. I really want to make sure you get this point. It will make a difference if you apply it.
Best, Gary Konigsberg 1 800 790 4529 Responsive Leads and Effective Marketing Resources for Your Home Based Biz http://optimum-marketing-solutions.com netbizdoneright@aol.com