Many Internet businesses fall into the common trap of limiting
themselves to Internet advertising. In fact, the companies that
succeed are usually the ones that can cross boundaries and create
a presence both ON and AWAY from the computer terminal.
One way that successful companies integrate Internet- and non-
Internet advertising is to come up with creative ways of having
their name seen by potential customers. The key here is that if
your customers see your name away from the computer, they will
remember it when they sit down and start using their search
engines.
There are countless ways that you can create name recognition for
your company. Here are three techniques that I've seen work
really well:
Wear Your Advertising: Try having customers WEAR your ads.
Logos and slogans printed on shirts, hats, even underwear is a
hot trend in advertising. People in the ad biz call them
"wearables."
There is a big increase in the number of companies that allow
casual dress days. That is a great opportunity to get your
wearable message in front of lots of people in a particular
industry. Prospects are much more likely to consider and purchase
business services and products if they get your ad message while
they are at work.
Check your local yellow pages under "advertising specialties." It
is not unusual to find a small home-based shop producing top
notch T-shirts and jackets. If there isn't a supplier near you,
check any search engine with the terms-advertising, wearable.
Dozens of links will pop up.
Put a Sign On Your Car: As our cities sprawl with growth each
year, many of us find ourselves commuting ever longer distances
to work. Long commutes in slow traffic are making signs on
automobiles an effective low-cost way to advertise.
You can use magnetic signs, window stickers, or have your message
painted on the side of your car, van, or tuck. Check the Yellow
Pages for a printer, sign company, or banner maker who can
provide your signs.
Online check:
http://www.signsquick.com
http://www.4allsigns.com
Because we tend to drive along with the same clump of cars for
significant distances, people can see your sign for 15 to20
minutes. Your signs can work as a prolonged highway infomercial.
Take Advantage of Billboards: Billboards are a classic way of
reaching customers in a specific neighborhood. You can target
certain routes to work, residential communities, even workers at
particular plants.
Not all states and communities allow billboards. You may have to
use posters or small signs. These are even more effective in
areas that don't have billboards.
Keep your billboard message simple. There is no way people will
understand detailed copy at 70 miles per hour. Instead, let a
photo help tell your story. A headline, graphic, and two bullets
are generally the most your can effectively use.
Major corporations are always interested in creating "Brand
Recognition" for their products. That's why you see so many
commercials that don't seem to be selling much of anything
they are simply trying to get you to remember the NAME so that it
will come to mind when you make your next purchase. As a small-
businessperson, you can do the same thing by being creative with
your advertising and thinking outside the computer "box."
About the Author
Looking for ways to market your product, service, or idea? Ask
Kevin! He'll give you fresh promotion ideas freeno obligation.
Reach c and his staff of marketing experts at
kevin@drnunley.com or 801-328-9006. See the promotion packages
that are working best for his customers at http://DrNunley.com