Recently a survey asked major companies where most of
their customers come from. A whopping 85 percent said
referrals are their number one source of new business.
The first place to look for referrals is from happy
customers. When someone is satisfied with your product or
service, mention how much you would love for them to tell
friends and co-workers. Most people feel a bit proud you
would ask.
Get referrals from other sales people. You don't have to
look at them as enemy competition.
Many people in your industry fully appreciate how well
you do what you do.
They may feel you offer better expertise in some areas.
Competitors can also get over-worked and need to refer
customers to you to give themselves time to catch up.
Several top business writers frequently send jobs to me.
They know I have a staff of top-notch writers who can get
the job done quickly. The competitor looks good to their
customer AND has time to work on other projects.
About the Author
Kevin writes your sales copy, press release, or article AND gives
you marketing advice at http://DrNunley.com/copywriting.htm
Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.