by: Chris Bradley
Many businesses in today’s competitive markets have gained an edge by using fax broadcasting to get their sales messages to important customers before the competition does.
In fax broadcasting, volume is the key to success. Once a company has a successful fax broadcasting program underway, they can supercharge their sales results by bumping up the volume of their fax broadcasts. High volume fax broadcasting takes their sales to a new level, and gets their marketing messages to a much larger audience.
High Volume Fax Broadcasting Makes Your Message More Cost- Effective One advantage of high volume fax broadcasting is access to volume discounts. Fax broadcasting is just like other forms of marketing communication when it comes to price. The more you do, the cheaper it is per unit. Fax broadcasting can run a company in the neighborhood of about 20 cents per fax in some cases, where the fax recipients number in the thousands. But if that same company jumps up their fax broadcasting efforts to a new, larger high-volume fax broadcasting program, targeting hundreds of thousands, or even millions, the cost per contact can drop dramatically.
High volume fax broadcasting can sometimes result in a cost per fax of 3 cents or lower.
With a lower cost per fax, a high volume fax broadcasting strategy can actually reach a larger audience with the same dollars that may have been previously spent on multiple fax transmissions, each with smaller volumes.
Logic would seem to indicate that your budget is better served by generating smaller fax broadcasts, one at a time. But the reality is actually the reverse. With the volume discounts available through high volume fax broadcasting, the goal should be to do the biggest fax broadcast to the largest audience you can afford all at one time.
The discounts will mean that your same annual advertising budget will make it possible to reach a much greater number of customers with your fax advertisements, compared to the company’s fax broadcast results prior to instigating a high volume fax broadcast strategy.
The bottom line for fax advertising is – bigger is better. If you’ve been a little timed about bumping up the volume of your fax broadcasts, thinking that you were conserving and stretching your budget with smaller, repetitive fax broadcasts, guess again. You need to take your fax advertising to a new level with high volume fax broadcasting.
Only then will you begin to really stretch your fax advertising budget dollars. You’ll get the best bang for your buck, and land your message in the hands of a much larger audience, too.