How Branding Can Lead to a Business's Success...or Failure
For better or worse, every business out there has a brand.
I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.
Brands are more than a logo. Your brand is the core identity of your business.
And if you don't know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.
So why is this a problem? Well, because without a strong brand, you're going to struggle needlessly trying to grow your business.
You see, you may be getting clients and business, but I can guarantee you're working a lot harder then you would be if you had a strong brand. A strong brand attracts your ideal clients to you and repels not-so-ideal ones. This is one of the ways you become a client magnet having a strong brand then promoting that brand through a marketing system. Without this, you're out searching for clients, rather than simply responding to clients coming to you. It's a lot more work and a lot more stressful because you're never sure where your next client is coming from.
If you have a strong brand, that means you have a strong reputation in the marketplace. So people already know who are you and what you do. They know what problems you solve. So if they have that problem, they come to you. If one of their friends has that problem, they refer their friend to you. See how that works?
Now let's look at the flip side. You have a weak, confused, conflicting or nonexistent brand. People may have heard of you but they aren't what it is you do. They have no idea what problem you solve, so they don