If a prospect says "who are you?" when they see you, you're in
trouble. If you aren't a memorable salesperson, then your company
isn't going to stand out in the prospect's mind either. Here are
some strategies on how to be remembered.
Remember special events. You could send a birthday card to a
person who has never bought something from you. Who knows? You
might be the only person who remembered their birthday and
they'll sign a contract with you the next day.
Make sure that your thank you notes are handwritten. This is
especially important today in this computerized world. You can
also fax or send a cartoon or article that applies to your
prospect.
Learn you prospect's interests. For example, if they mention
that they enjoy playing board games, then on your next visit
bring them a small game. Make sure that the gift is inexpensive
and appropriate.
Build an emotional rapport. Talk about things you have in
common. People enjoy buying from a salesperson who they feel is
interested in them, not just their order.
You sell by being different! Perhaps it won't work 100% of the
time, but it is possible that sales could double or triple by
being a little more creative. You can't lose a sale that you
don't have.
About the Author
Kevin writes your sales letter, web site copy, or autoresponder
messages so they get response. He can write any style and on
any subject. See Kevin's writing deals at:
http://DrNunley.com/copywriting.htm Reach him at
kevin@drnunley.com or 801-328-9006.