How To Compare Your Brochures Competitively


What really makes a great color brochure? When you compare two types of professional brochures, which kind of brochure printing wins out?

It can sometimes be hard to judge color brochures competitively. This is especially true when you are trying out your own kind of printing since it will be hard to know what is great or competitive and what is just too much and crazy. Therefore, to help you out, I am going to teach you how to judge competitively. By judging, using the criteria below, it should be easy to determine which is better or best. Hopefully this helps you out to gauge where your own lie in the competitive scale, giving you some indications of where you need to focus on to improve them.

1. Material quality