Since the early days of marketing, postcards have been used as an inexpensive way of sending a short message to customers. As businesses and technology improves, though, so does marketing.
Many flashy and high-grade digital marketing materials have come out making promotion a walk in the park. Getting a message across is so much easy that many businesses have altogether forgotten the wonders of print marketing. However, despite the spread of digital marketing, many business owners still trust the marketing powers of postcard printing. How do you think postcards were able to survive the digital age? It is actually simple. Businesses cannot simply avoid print media and physical mail. Even if digital ones seem to be easiest way to reach many customers today, printed are still essential to reach customers who are not so keen on digital cards.
On a broad sense, these are like billboards. They present businesses limited space and time with which to communicate your message. For this reason, it is critical to center your prints on three important elements:
1. What you offer or simply your products and services
2. Contact information such as your business name, address, contact numbers, and website if you have one.
3. Call to action or encouragement to make your customers do something about your postcard.
All these elements should be clearly delivered by your card. If your current prints are lacking one of the elements, consider redesigning it today. Nevertheless, before you have your card sent for final printing, have an unbiased friend look at the card for you and ask them the following questions, what is being offered in the postcard, and are readers given ample information with what to do after receiving the card? The answers to these questions will surely help you design your postcard for the benefit of your target customers.
Here are pointers for you to consider on your next post card printing: