Have you been worried about the dot-com crash and the future of
your website?
Internet commerce is supposed to reach 5 trillion dollars by the
year 2005 with over 1 billion global users, 15% of the world's
population! This is a 70% compounded annual growth rate from the
approximately 350 billion that was spent in the year 2000. That
is what I call opportunity.
Even though the Internet dot-com crash has wiped out a lot of
web businesses, and the US economy is a little stagnate, Internet
usage is experiencing an explosive growth. The dot-com people who
received the venture capitol money and then mis-spent it, are
gone, or in the process of leaving.
The Internet crash really doesn't influence those of us who
have smaller websites and didn't go after the big bucks
borrowing millions of dollars. Our sales at Cyber-robotics.com
are still growing at the same rate as before the crash. The
crash just leveled the playing field for everyone again, just
like it used to be in the early days of the net. If you make
your money selling Internet advertising, then you may have a
tough road ahead.
To compete in today's Internet market place, you must turn your
website into a web presence. A web presence is about creating
web opportunities, by expanding your luck base; this will attract
strategic alliances, hopefully that become strategic trusts.
Marketing your business, on the web, is basically the same as
marketing any real-world business. Most businesses in the real
world take years to build. It doesn't happen overnight. Years
of hard work and luck, contribute to the success of all
businesses. Marketing is something most of us small business
owners have to do ourselves, as we can't afford to pay someone
to market for us. It takes a lot of effort and time to do it
correctly. The same especially holds true for web businesses.
If you use the following simple instructions, in marketing
your website, you will be successful. All my websites are
successful and I have had a hand in helping others create this
same success for many hundreds of websites. During the creation
of Zeus over the last 4 years, I have watched many websites
become successful and their webmasters have shared their stories
with me. Every one of their success stories involves creating
the web presence I am explaining now.
All business growth consists of opportunities that come along
and business owners that hopefully see them as such and then
take advantage.
To attract these opportunities, is the key to success, and is a
combination of luck, hard work and common sense. Smart business
managers expand on this luck base in various ways. In the real
world, contacting people and telling them about your product,
telephone solicitations, advertising, being in the phone book
are all ways to expand your luck base. Giving your customers
free information to induce word of mouth, being nice, having a
good support area are other ways of expanding a luck base to
create opportunities for good luck to happen to you. The ways
of expanding your luck base is as diverse as the number of
different kinds of businesses. Good luck leads to creating a
buying customer or the formation of strategic alliances with
others in your field.
Once you start forming strategic alliances with other web or
business entities, your business starts to become a presence.
Once a true web presence, you become one of the centers of
attention or perhaps even THE center of attention for your
industry. The new opportunities this creates mean more money.
The key is: from the beginning, look for the opportunities
that expand your business. Plan on continuing through the
life of your business to increase your luck base and attract
opportunities. Some of these opportunities will turn into
strategic alliances with others. These, over time, can become
strategic trusts, each helping the other, reach their goals
through mutual growth. As you grow, they grow and as they grow,
you grow. In time every successful business, whether web world
or real world, consist of these strategic alliances. You then
become a presence or a force that people come to, so they can
grow with you. This is what all business is about.
About the Author
David Notestine is the creator of the Zeus Internet Marketing Robot, rapidly
being recognized as the best automated website marketing
software on the Internet. His radical views are being
embraced by webmasters throughout the web, as the truth
about website marketing.
Visit David's site: http://www.cyber-robotics.com/c/c.pl?wsnet