Here is the basic format for a Press Release:
(You can also receive it via email at:
mailto:prsample@emailexchange.org )
Subject of email should read:
Press Release - [ Then Type Your Subject In
Several Words or a Short Sentence ]
[ For the BODY of your email message, write: ]
FOR IMMEDIATE RELEASE
CONTACT:
Your Name
Company Name
Street Address
City or Town, State, Zip
USA or Your Country
Phone:
Fax:
Email:
URL:
Short one sentence headline. This can be the same as your
Email Subject Header. The "KEY" is to make it a good one.
The "Subject" of your email message will either get your
Message read eventually or deleted immediately.
Maximum of three paragraphs.
Cover the standard Who, What, Where, When, Why and How
that media people deal with all the time.
Why bother with a Press Release?
If you have a good story, you can benefit from HUGE
FREE exposure to a real world audience of millions,
perhaps even tens of millions of people online and off.
A Press Releases must be sent to a media contact.
Pick and choose who you send a release to according
to what info it is that you are trying to publicize.
For example, you do not want to send a release about
a new AUTO PARTS to the editor of a SEWING magazine.
These media people can reach millions of people with just
one Press Release. That is why it is so important to tap
this FREE resource for publicity and exposure.
So, how do you tap into the email addresses of all
these media pros?
Visit the web sites of the top media outlets.
Here you are going to need to do a little leg work.
Or, rather, "let your fingers…" :-)
First, visit :
Internet News Bureau - Partial Distribution List
http://www.newsbureau.com/medialist/
This web site lists the names of 100's of media contacts
that accept Press Releases via email. Unfortunately, they
do not provide you with contact information as they sell
that as part of their business.
But you can still make use of the list, because it is a list
of media contacts that do business on and via the Internet.
How do you get their contact info?
Easy. First of all, make a short list of those media contacts
that you think would be most interested in your Press Release.
Keep in mind that MORE is not necessarily good in this
case as your Press Release will be of interest to a narrow
focus group of people.
However, even a SHORT list of, say 2 dozen, Media Contacts
Could exposure your message to 10's of MILLIONS, FREE!
So, make use of your favorite Search Engine and find their
web sites and also where to send your email Press Release.
Once your list is complete, send out your Press Release on
an individual basis, NOT bulk email or Bcc as this would
make it too impersonal for the media contact.
You want their email address and name to show up on the
headers of the email you send them so they feel it is a
single mailing just to them.
They all know you are sending it out to many others but
it gives a great illusion of being exclusive.
Want to tap into the big media outlets?
Visit the web sites of ABC, NBC, CBS, CNN, etc. and you
will find not only the email address of the main offices
but also many contact email addresses of the affilliates.
ABC
http://www.abc.com
NBC
http://www.nbc.com
CBS
http://www.cbs.com
CNN
http://www.cnn.com
Here is another FREE Resource that DOES supply
you not only with the physical address of the Media
Contact, but also with email address contacts when
they are available:
FAIR's Media Contact List
http://www.fair.org/media-contact-list.html
There are also services available that will sell you a
list of email addresses. I personally have never used
one of these services so I suggest you investigate
before you purchase.
Gebbie Press:
http://www.gebbiepress.com/
There are also Press Release Services that send out
your Press Release - for you - to their established list of Media
Contacts :
For a Fee Press Release Service And, finally, here is the URL of a web site that has a
list of things that annoy those that receive press
releases for a living. It makes several good points:
Pet Peeves of the Press
http://www.automatedpr.com/petpeeve.htm
If you do it all yourself, you will quickly find out that
the time and effort you invest will be GREATLY rewarded.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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