Do you know what the most important factor of a profit-generating
online business is? It's WEB SITE TRAFFIC, which is accomplished
through marketing and promotion. Online sales depend on traffic.
A great way to generate traffic is to create publicity about your
company. Submitting articles to off and online publications can
create interest in you, your company, and your web site.
One piece of good publicity about your company can be 1000% more
effective than the best ad you can come up with. Why? Because
people believe the news. "If it's in the news, it must be true!"
Gaining publicity with articles is both time and cost effective, and
it's something you can do immediately. You can't say that about
advertising. Besides, ads lose their impact almost immediately.
Articles can generate traffic to your web site for years. We ought
to know. One of our articles that was published over a year and a
half ago still brings web site traffic our way.
Forget about paying a public relations agency hundreds to thousands
of dollars to maybe gain some exposure. Getting traffic to your
web site is not about spending lots of money. It's about knowing
how and where to submit articles in order to get results. Here are
some helpful tips:
· Article must be newsworthy, not self-promoting
· Make sure it is in the proper format
· Submit to targeted publications for the most effective results
· Make follow-up phone calls to the editors which allow you to
attract attention and expand on your information
After you submit articles and get published, you'll notice that being
a published author has created a new level of credibility for you and
your business. Credibility breeds trust and people buy from businesses
they trust. Once you start to build a reputation as a credible
resource for information, you might find publications contacting you
instead of the other way around. What a breath of fresh air that is!
The opportunity is out there every day at no cost to you. All you
have to do is write a relevant article and know where to submit it.
What have you done today to generate traffic to your web site?
As it were, we've run out of space but you can learn all about the
thousands of publications eagerly awaiting to publish your articles
right now by ordering "Secrets to Making Money on the Internet".
This new Internet marketing course has an entire chapter dedicated
to effective strategies and techniques for generating thousands of
hits to your web site quickly and easily, and make $$$ on the
Internet.
About the Author
John Sacke, founder of Sacke & Associates (www.sackepr.com) a PR
agency.