Listing specific facts will aid you in backing up your claims. Listing them
is not enough; you must also know how to present the facts. You can't just
spew them out at your prospect like an erupting volcano. They must flow like
a steady slow moving stream. Here are some pointers to help you in proving
your offer is the one for them:
1) Dramatize Your Facts:
Example: John Doe invested the last $50.00 of his savings in our
program and now John makes over $5000 a month in his spare time!
2) Use "Human Interest" Facts:
Present your facts in a clear, straightforward and interesting manner.
Write in everyday language that people can understand. Don't get too
technical. Don't present the facts from your point of view, rather present
them from the prospective customer’s point of view.
3) Be Specific:
Convey all the details that are relevant to your product or offer. How
did your product originate? Why was it created? Why is there a need for
your product? How can product help them? Give details. Be specific!
4) Use Testimonials:
Show you prospect how your product has helped others. Let them see what
you product has done for other people in their own words. Get signed
statements from your satisfied customers. Use a "diverse" list of
testimonials from as many different sources as possible. Use full names and
addresses whenever possible.
5) Give a good reason for your price:
Whether your price is higher or lower you have to explain why. Make it
interesting and convincing. If what you're offering is of better quality or
offers more benefits, tell them. What you say can explain why your price is
higher than your competitors. If your price is extraordinarily lower because
you have an over abundance of inventory, be honest about it. People will buy
your product at the price you set, if the reason you give is presented
properly.
About the Author
"Wild Bill" Montgomery
http://www.MakingProfit.com
We've Featured Over 110 Articles in only one issue of
our newsletter. How many do you get in yours?
Why Play With Puppies, When The Big Dog Rules!
Get The Best In Marketing & Business Information!
To Subscribe go to
or Email to