Every 7 Seconds someone in America turns 50
Spend almost $2 Trillion on goods & services each year
43% of all new cars are purchased by seniors
Account for over 40% of total consumer demand
Seniors average $24,000 in annual disposable income
50+ age group is the fastest growing population segment
Most seniors open all the direct mail they receive
Spend $14 Billion yearly on grandchildrens gifts
Control over 48% of all discretionary purchases that occur
Seniors are the most affluent consumer group that exists
30% more likely to purchase online than younger users
Per Capita income is 28% higher than other groups
Over 78 Million adults are past the age of 50
60% purchase home remodeling products & services
Women over 50 spend $21 Billion on clothes annually
Seniors own over 80% of all money in savings accounts
79% of America's financial assets are owned by seniors
Folks over 50 Dine out 4-5 times per week
Account for over 79% of all leisure travel spending
Own 62% of all large Wall Street investment accounts
Seniors visit malls more often than any other age group
Over 70% of seniors are willing to try new brands
92% of seniors shop online & 78% make online purchases
Local daily newspapers are read by 71% of seniors
74% of Seniors use the Internet to find health information
Over 65% of Seniors stick with brands if they like them
89% of seniors rate "being active" as critical to enjoying life
Housing market for seniors tops $100 Billion each year
The net worth of seniors is 5 times that of average Americans
Seniors provide over $90 Billion in care giving services annually
There are more people over 65 than teenagers in the marketplace
Modern Maturity is the largest circulation magazine in print
"Who Wants to be a Millionaire" average viewer age is 55
You've got the facts, now get the seniors and get more sales!
About the Author
Gary Onks is the author of "How You Can Reach & Sell the
$20 Trillion Senior Marketplace" which is described as:
"The 'Art' of pleasing senior customers"~ Washington Times
"A 'Breath of Fresh Air' in senior marketing" ~ CD Publications
Sold On Seniors, Inc. http://www.SoldOnSeniors.com
Phone: (540) 785-4438 or 800-416-8785
mailto:GaryOnks@SoldOnSeniors.com