Does your company spend thousands of dollars on marketing with little to show
for it? Poor response rates are enough to drive us all crazy. Fret no more. There
is a solution!
According to recent studies, businesses are reaping greater rewards by using
promotional products as extensions of other marketing activities. Advertising,
direct mail, web promotions and public relations are significantly more effective
when appropriate promotional products are included. Why? Because advertising
specialties have the unique ability to customize a message to a specific audience
or need.
For example, a microbrewery recently introduced its new brand of beer by giving
away cork coasters imprinted with a replica of the product’s label. Besides
protecting furniture, the coasters provide endless name recognition.
A film processor used imprinted magnetic frames for a store promotion. The
company reported customers liked the frames so much, they told their friends,
which ultimately led to a 22% increase in sales.
During the latter part of 1999, many companies used promotional products to
generate enthusiasm for their millennium “bug” projects. One firm’s goal was to
encourage enterprise-wide teamwork to upgrade computer systems. Items
including baseball caps, beverage containers, screen savers, and newsletters were
imprinted with slogans to remind employees of the program.
Marketers are also finding packaging makes a big difference. A building supply
company sends prospects a tee shirt compressed into a brick. Another firm
sends clients a packet of gourmet coffee or tea, inside a glass mug with the
message, “Take a break on us.”
On the Internet, content-providers have only a few second to get a customers
attention. Promotional Products are often used to get customers to linger a little
longer at their site. A survey by the nonprofit think tank Privacy &American
Business found that nearly nine out of 10 online respondents felt it was fair to give
personal consumer information to companies that gave them a “valuable benefit”.
A company can do no better for itself than to give consumers their web address.
Companies not only give away promotional products once they’re at their web
site, they also do just to get bring customers online in the first place. Promotional
products are a walking hyperlink!
After you’ve read this article, sit back and take a look around you to the number
of promotional products you see everyday. Your calendar, a coffee mug, how
about a note pad or favorite pen? The most effective promotional products are
useful, attractive, unique, and of good quality. Combine all these attributes and
you will have a winning program.
How to Use Promotional Products
1. As business gifts to foster goodwill or customer retention
2. For tradeshows, conferences, and meetings
3. To enhance public relations
4. For employee relations and internal corporate events
5. To generate new customers
6. As employee service awards
7. To create brand awareness
8. To introduce a new product, service, or line
9. For sales incentives
10. As part of safety education programs
About Promoavenue.com
PromoAvenue.com provides business customers of any size, information and
ideas for improving sales, image and profits through the use of promotional
products. PromoAvenue has many programs designed to meet the unique needs
of
your business. Each program is designed to increase awareness, name
recognition and lead generation for your business. Promotional Product
Programs, when used as incentives or rewards, will improve customer loyalty,
employee morale and productivity.
About the Author
Elliott Herzlich
Promoavenue
2661 Midway Road Suite 224-108
Carrollton, TX 75006
Voice: 972-478-8459
Fax: 972-416-1710