So, you've joined that great money making scheme, and you've even got a few members
in your downline. So, now what? How do you keep your sign-ups interested and
working for you? And, yes, I DO mean working for you. When you start out on a
program, you are effectively becoming the MD of your own organisation, and all
of those below you need your motivation, guidance and assistance if they are
to make money for themselves and, in turn, make money for you.
The biggest mistake you can probably make is to think that once you've got your
sign-up, the hard work is over. You've got your sign-up and you've made a couple
of dollars, so why worry? Well, as any experienced marketer will tell you, a
sign-up commission is fine, but the real bucks are made when your sign-ups start
signing up, and the residual bonuses start pouring in. Therefore, when you've
recruited someone into your program, the work has only just begun.
One of the biggest problems you will find is that people join your scheme, and
then do nothing. It is surprising, but as much as 90% of your downline will probably
remain inactive. So, why do these people join? Well, there can be many reasons.
Some people join programs out of curiosity, some to get the freebies that were
on offer, whilst others just don't know what they're doing!
It's up to you, therefore, to motivate your recruits into action. Now, this is
not necessarily as difficult as it may seem, provided that you remember the 3
golden rules:
1. Communication.
2. Communication.
3. Communication.
There is nothing worse than joining a new program and being left to it with no
advice or help from anyone. So, it is important to start off on the right footing,
by communicating with your new program member from the outset - and keep it going.
Here are 5 ways that you can achieve this.
1. Send a welcoming letter to all new sign ups.
If someone has joined your program, thank them for doing so. Let them feel welcome
and a part of your team. Make sure that they are fully aware of how the program
works, and offer help and advice if they need it.
2. Answer all queries quickly.
If somebody DOES ask for help, don't ignore them, or it will be the last you'll
hear from them. Even if you don't know the answer immediately, a quick note back
to say, "I don't know, but I'll find out", will be much appreciated. But, do
remember to get back to them as soon as you can.
3. Don't get frustrated with basic or idiotic questions.
Bear in mind that what appears to be a "stupid" question to you may not be to
somebody new to the Net - we are not all HTML/marketing geniuses! Just remember,
if they are contacting you, then at least they are they are communicating with
you.
4. If your program has a "Email your downline" facility - use it!
Email your people often. Tell them the latest news on your program or give them
hints and tips. If you haven't got much to say, then tell them a joke - tell
them anything. Just remind them you are there.
5. Don't be afraid to repeat yourself.
It's always a good idea to save some of your messages, and repeat them periodically.
Remember that your more recent recruits won't have seen your earlier messages,
and it never does any harm for your long-time downline members to re-read an
earlier email. Conventional wisdom states that a person needs to hear a message
SEVEN times before they will buy into it.
As stated, communication is the secret to managing your downline. You Internet
program is a business like any other.Like all businesses, its most valuable resource
is the people who work for it. Therefore, since people like to talk, talk to
them!
About the Author
Cas Amato, Internet Marketer.
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