A simple answer to that is: Yes, Marketing Miracles happen!
But, these marketing miracles do not just happen. The
process is not instant. It is sequential. It takes planning
and the planning requires decision and focus. The decisions
must be well thought out and the focus must be spot on.
According to most successful marketers, those that write
down their goals are more likely to succeed than those that
do not. Whether success is from the actual 'writing' of
goals or simply 'having' goals is not clear. But what is
clear is that 'setting' a goal is a key component of
success.
Most would not set out to reach a destination without goals
much the same one would not plan a trip without a map.
Create a set of goals and a system [plan] to follow and use
it.
Set your goals and establish a plan. If you are marketing on
the Internet your website can be a key tool. Decide how you
are going to use this sales tool to your benefit.
It is said that, on average, we are exposed to 3000
advertisements a day. It is also said that 90% of this
advertising is forgotten in 72 hours. So your first goal is
to create an identity that will make an impact first time
out. If this can be accomplished you are ahead in the game.
We are living in the 'information age' where the hunger for
information should be embraced. The explosive growth of the
Internet is a powerful reinforcement to the fact that
content really is king. The majority of people will tend to
ignore advertising but continually seek news and knowledge.
Use the Internet to your advantage by packaging with good
content.
The intention is to increase the opportunity for success of
every business promotion with the aim of giving the consumer
an advertising piece that is memorable.
Your strategy for a Marketing Miracle:
Goals:
Set your goals - what is the end result of your marketing?
Is it to sell 1000 widgets?
Research:
Define your market - who are you trying to reach?
Define the method - how are you going to reach your market?
Plan/Organize:
Find the best ways to reach your identified target audience.
Then choose the best methods to reach your targeted market.
By not doing so you are liable to spend a lot of money
advertising in all the wrong places.
Lay out your plan in a manner that will provide best
results
Test:
Test your plan and track your advertisements and promotions.
See what is successful.
Depending on your testing results you may need to make
revisions.
Market:
Below are places that will expose your marketing plan and
promotion to the masses.
Articles or Press Release Submissions - By writing articles
and submitting them to ezines and newsletter editors, for
inclusion as a feature article in their ezine/newsletter.
You will be able to end the article with a "byline" or
"resource box" which is a few sentences about your online
business, and with a hotlink to your site. There are tens of
thousands of PR outlets if your article gets included in
just a handful of these article submission sites; you could
find your article in front of a few hundred thousand
readers!
Local/Regional Directory and Portal Submissions - If you
have a local business, submit to local/regional
directories.
Classified Ad Submissions - We Place bulk purchased low-cost
ads in various online and offline newspapers and magazines
which reach your target prospects.
Targeted E-mail - Send email to permission or targeted
opt-in lists. ("permission marketing") We can reach
thousands a day with this method.
Submit a National Press Release - A press release can be an
effective way to get traffic to your site. We can post it
over 40,000 contacts.
Post to NewsGroups - Find newsgroups related to your
industry, or that your target audience would be reading.
Then make some intelligent posts, contributing to the
ongoing discussion(s). If done correctly, newsgroup postings
can bring you a great deal of traffic.
SafeList Advertising - You can join safe-lists, or pay a
service to place safe-lists ads and advertising for you.
Many do read the emails, especially if the subject line
grabs them. They often check their safe-list email to verify
that their own message has been properly sent. When doing so
they often check out other interesting safe-list emails.
Follow-up Email Campaign - Virtually every pro marketer uses
this powerful technique. Use automatic follow-up
autoresponders to email a series of sales messages to your
prospects, on preset days or intervals.
PPC Search Engine Listings - Use PPC to really target your
market. Keywords will capture those interested in your
product and deliver them to your door.
Don’t sit by and wait for all your planning and efforts to
flow without monitoring:
Send Additional Press Releases - Stay in front of the media.
If possible send out approximately one press release per
month.
Place Additional Ads - Once you have developed a winning
promotion find additional ad space that will target your
prospects. Increase your advertising results by gradually
advertising in publications with larger and larger
circulations. Always continue to measure your advertising
effectiveness.
More Targeted E-mail – Once you have determined that
targeted emailing is working for you multiply your efforts
and do double, triple, or even ten times the amount of
mailing.
Consider Joint Venture (B2B) Marketing - Setup JVs (joint
ventures) with other marketers and businesses.
Consider a weblog and RSS feeds.
So we ask the question again, Marketing Miracles - Do they
just happen? If you have followed the basic guidelines of
successful marketing you can now answer that yourself.
About the Author
Judy Webb is the Administrator at
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