by: Mark Vandorone
The Rise of RSS and the Blog in Marketing
Factors such as newer restrictions placed on email marketing, failed email marketing campaigns, including ISP blocking which included over 40% of email being marked as unread, trashed or returned, have motivated internet marketing experts to devise newer ways of getting their message across. Some of these techniques known as RSS and Blogging promise to be the latest hit parade of the Internet and are the latest buzzwords in the Internet community.
Simply put, a blog is a Web Log which is an area on a website or a page set-aside for visitors to write articles and comments. A blog is a relatively simpler way of publishing content or information on the web and does away with the technical issues like HTML layout, FTP, etc. of putting up a web page.
A blog can be read with a standard browser, or alternatively, can be read by a special program called RSS reader, which actually stands for Relatively Simple Syndication. Current technology allows the conversion of standard web pages into blogs or by providing a feed to its content by producing an RSS document that can be made available unfiltered to a client's desktop via a well-known URL.
A variety of readers are available on the Internet as free downloads.