You've built your website. You've submitted to the search engines. You've
optimized your meta tags. You've exchanged links with other sites. You
have a newsletter that you email out weekly. You've advertised in other
ezines. Well, at least I hope you have! You've done everything a small
entrepenuer can to advertise their website. Correct? Wrong! Your next step
is to GET OFF THE INTERNET!!!
Thanks to a new service by Cafe Press
, you
can now advertise your site off the web and get the word out about your site
everywhere! Thanks to this innovative new service, with a few mouse clicks
and the upload of your site or company logo, you can now offer your visitors t-
shirts, coffee mugs and mousepads.
This creative service is different than most places I have seen. First and
foremost, Cafe Press charges NO setup fee.
Zip. Zero. Zilch. The service is incredibly easy to use. Follow their
standards for the correct DPI to use in your graphics, and within minutes,
you have an online store full of goodies advertising your site. There is no
overhead for you, no inventory, no credit card processing, nothing. They take
care of it ALL! Your store is created automatically, and you can instantly
see what your products look like. They have set base prices, so you can
mark them up a bit to make a profit if you choose.
For now, forget about potential profits from these products and think of all the
ways you could use this unique marketing tool! The possiblities are endless!
Imagine several people at a large office sitting and drinking coffee with your
logo and url on it. Or strolling through the mall with your URL t-shirt on.
Now, picture yourself ordering a stack of mousepads and talking to the local
computer store and giving a few away. Hang out at the coffee net houses
with your url mug. Use it as a fundraiser for parks, donate prizes to local
contests and radio giveaways, the list goes on and on. Whenever I wear my
URL shirts, people inevitably ask, "What's that?" In line at the post office,
shopping, at the gas station - everywhere! My goal is to get my mug on
Letterman or Leno's desk!
With this unique service, you can generate an income for your site, or use it
as a creative marketing tool, or, if you are smart, use it as both. Amanda
Formaro spoke in a recent article about
the effectiveness of website contests .
What better to give away in your contest than your personalized website
merchandise?
The more you get your name out in the public eye off of the web, the more
people you will bring to your website! Never forget to leave your business
cards in every fish bowl you see, tack them up on bulletin boards, have your
url printed on your checks, and of course, don't forget to shop in your URL t-
shirt!
To learn more about this unique service, please visit The ChildFun
Merchandise store at and after you order
your ChildFun goodies (wink, wink, grin), click the banner at the bottom of
the page to set up your own store!
About the Author
Jenny Wanderscheid is a corporate CEO and
grassroots marketing guru disguised as a stay at home wife and mother of
three. Her website, ChildFun.com is one of the
leading parenting resources on the internet.